We strive to provide you with some of the highest quality product lines available. In doing so, we educate not only ourselves but you as well on the latest tips, techniques and trends. We also take pride in offering unique salon only products by,

REF Stockholm Sweden, Billion Dollar Brows,

with color by REF Stockholm Sweden,Framesi and Joico.

REF Stockholm Sweden

"Simplicity, sustainability and quality.

      REF believes in natural beauty.

We celebrate diversity.

      We embrace natural beauty driven by Swedish standards that are accessible to anyone, anywhere."

The main objective of REF has always been to create products of the finest quality; sourcing key plant-based and laboratory-made ingredients, and using only those with a proven record of safety and efficacy.

Through the use of the highest quality natural and organic ingredients combined with non-toxic alternatives and advanced science, to create amazing products that are good for both you and the environment.

Each care line features an organic ingredient with the performance characteristics to achieve the desired result. These key organic ingredients are ethically and sustainably harvested from certified farms.

REF as a whole is mindfully formulated without parabens, sulfates, mineral oil and petrolatum. As well as being 100% vegan, cruelty-free, gluten-free, and color safe.

The line contains a proprietary color preserve system, which is a combination of hand selected ingredients and cutting edge technology to create a natural full spectrum UV-filter. Which preserves natural and artificial hair color for long lasting illuminating color reflection and shine.


Founded in 1945, by Roberto Franchina in Milan, Italy, FRAMESI – Forever and always dedication to the professional hairdresser with innovative, high quality hair care products and color that deliver in salon precision, predictability and performance. Our foundation is color and cutting education establishing a platform for the hairdresser to blend beauty and fashion with individual artistry and creativity. The integrity of our products have become standard tools leading the way for professionals worldwide to Set Your Talent Free. The tradition of framesi is to support beauty daily…

because Better Beauty = Confidence and Success.